As mentioned previously, not only should your press release have a catchy title and sub headline, your first paragraph may also be extremely important. This is the perfect area for giving details about what you are trying to portray to the reader. Perhaps the use of some statistics may be used, as long as you do not go overboard.
For those who have already written a solid headline and sub headline, then you are well underway to writing a good press release. Focus On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Focus On The Media – Who is your audience? Sure it might be nice, in a perfect world if everyone could read your press release. A sensible way to make this happen has someone distribute this information for you. Beginning with us is an excellent place to start, however a highly written press release could have reiterations authored by journalists for publication on web sites, in trade publications and or on the radio/television.
This means that in the event you write your press release whilst keeping the media under consideration, you should have a better probability of gaining second level exposure. First level exposure is thru press release service such as 24-7pressrelease.com. Second level exposure happens when the media pickup your story, call you, or simply just modify it for own use. This is when you will receive extremely targeted exposure to your industry.
Although upfront exposure is definitely nice, the targeted exposure is the place you may ultimately reap the benefits of obtaining customers or obtaining the attention of your own targeted audience.
Keeping your press release simple, to the level, readable and grammatically correct having a unique story will enhance your chances of a person from the media getting your story.
Attribution – So what exactly is attribution and just how do i incorporate great at my press release? Attribution is the method of assigning a quality or character to someone or thing. This may also be observed as assigning to some cause or source. Most well written press announcements use attribution. Should your company is going to be trying to use attribution (quoting information about another Company or individual) inside your press release, be sure you know your sources, and possess your facts and data correct.
First off, it is a great idea to have permission from sources where you are making quotes from copyright information. If you use copyright information inside your press release and you should not attain written permission to utilize this information, you may be held liable.
When you make an estimate from copyright information, make sure you state the source in the quote such as the date. Should you be making a comment on the quote, from copyright information, be sure to include the complete name from the individual making the quote as well as their position. This will assist validate your release.
In this particular bad example, there is not any attribution. The example will not state who made the quote, nor who may be commenting on the quote or their position. This too lacks source and date information.
On the quote produced by John Doe, marketing manager of XYZ Corporation inside the Thursday February 1, 2004 edition of the Sun Newspaper “XYZ is always to raise rates…”, Jane doe, president of ABC comments “This is something we will maximize…”.
In this particular example, all sources, names and positions are clearly stated as to not leave the reader wondering regarding the credibility from the press release.
Though there are cases when quotes of copyright information can be utilized without written permission from your Company being quoted, this is generally done in a positive context and is also not the most effective practice to follow.
What Might Appear To Be News. What might appear to be news to you might not be of any interest to the public, or even the media. Ensure that once you write your press release which you have something to publish about. Maintain your press release as an interesting story to inform. Be sure you will grab the attention of the public. Make sure it is unique. Ask a number of people when they believe that what you are actually going to write would be of general interest towards the media or public.
What Never To Write About Or Do – There are certain don’ts that are uncomplicated to follow along with. Usually do not write your press release as though it were to read such as an advertisement. Tend not to submit your press release should it be encotg with grammatical errors and typos. Usually do not submit your press release should it be aimed toward illegal activity, stock promotion (unless you are a registered person in the NASD with a registration number), hatred towards others, or terrorism. Do not continually submit exactly the same press release repeatedly, or even the one that.