We cannot stress enough the significance of a properly written press release. When you are writing your press release, keep your target audience in mind. Concurrently, remember that part of your audience will be an editor, reporter or journalist. This is important as these are the people who if they like your story, will publish it giving you another arm of exposure.
Be sure that the first paragraph of the press release answers the important questions such as Who, What, When Where and Why. You have one sentence never to loose the editor/journalist.
The material in your press release should be accurate, easily readable and to the point. A well written press release will not have to be a novel. Remember the purpose of a press release would be to entice your reader or journalist to contact you for further information. You do not have to educate your Companies entire life history. In reality, shorter press releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative piece of information to fill a place within a magazine, paper or internet site. Have you ever seen short snip-its in the side of the magazine, or down the side of the page on a website. Guess where the information arises from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Ensure you spend some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we already know a properly written press release, with perfect timing will give you the exposure everyone is looking and longing for.
Since you now have written your press release, submitted it for distribution and they are receiving phone calls and emails about it, you will without doubt have some questions to be answered.
Should your press release is written with embellishments, you will quickly lose credibility. Remember, that this loss of credibility may also carry to future press releases. Journalists will remember a source. They will remember an identity. They will remember a website. Should you leave a bad taste within their mouth, they will likely consider this experience. What this means is the next time you submit a press release, which might be accurate the 2nd time around, is definitely not checked out by way of a journalist that remembers you as someone that will embellish a narrative. Tend not to embellish or exaggerate your press release.
Make certain if you work with facts and figures to boost your story, that you simply provide types of these numbers where you can. The reason behind this is simple. It adds credibility. In the event you publish figures or information, even though the information and facts are accurate, people could go with the theory “it should be to good to be real”. Again, although completely innocent, may lead to appear stretching the truth. And again, this will lead to your press release possibly being overlooked down the road.
If the details are true, and you cannot support it, when possible go conservative and inform them when they contact you. This may not always be possible, but bear in mind, you may not want to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has become read, edited and re-read before submission. A poorly written press release is a extremely fast turn off for just about any journalist or editor. A poorly written press release can also be a poor reflection for just about any Company.
By doing this, it will be possible to trap any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This is effective for press releases that could be a bit on the longer side.
Perhaps possess a coworker or friend take a look at press release. Sometimes another list of eyes may catch a mistake. Even though you might have read and re-read your work, sometimes if you are extremely focused, you might tune an error out.
Delay until the morning and re-read your press release. You would not believe just what a difference an evening of sleep are capable of doing for you when you are writing. Whenever your bright and fresh, re-read your press release to ensure that it really is just how you would like it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently employing a number of editors to be able to provide the writing service or editing service for the press release. Even though this feature will not be now available, our company is focusing on this to suit your needs.
Section 4 – How Frequently Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer many types of press release distribution starting from basic to professional. Our professional why not find out more is under our Mass Media Distribution program and includes press news distribution to a pool of around 80,000 journalists, 4000 web sites, opt in journalists that request news to be sent straight to their inbox and naturally relevant trade publications. Major web sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that subscribe to pull our headlines to use as content on their web sites. When our headlines are updated, their headlines can also be updated. Point about this wonderful press distribution is attributed to our partnership with PR Newswire.
Now that we have wowed you with what sort of press release distribution we are designed for, we should notify you that a poorly written press release will receive pretty much no pickup. Which means that although some places might actually publish your press release (not a lot of places though), if it is poorly written, it will be immediately disregarded. This also signifies that journalists will view it and disregard it. They will likely also, probably disregard future pr releases from the same source/Company.
Section 5 – How Often Should You Submit Your Press Release? We have this question asked to us often times and now decided to finally include this little information in the Press Release Writing Tips section.
Just how often in case you submit your press release? Principle is once to two times a month. However, should you not have news worth mentioning, then once a month is a good guideline.
Most Companies undergo changes. Management changes, product changes, service changes or any other changes. To never have something to publish about, in many companies will be rare. Have you got a hot new service you might be now providing? Do you have a great new service you plan to offer coming up later on that you would like to inform the general public of? Do you have new widget whlexk you are importing that no one else has? Have you been hiring some new executive from a Fortune 500 Company that can add an asset to your Company? These are just several ideas to keep in mind.
A lot of our customers are finding using a mix of our Mass Media Distribution press distribution type once per month, coupled with a reduced amount of distribution with a second time inside the same month to work well for them.