Search Engine Optimization Costs can be greatly influenced by answering some fundamental questions on your business and SEO plans, objectives, along with other consideration. Here are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.Exactly what is the number one priority, objective, or goal that you want to accomplish through your internet marketing efforts?
Are trying to establish your small business being an “authority site”?
Are you currently trying to build a community using social networking?
Are you attempting to generate more leads to fill your profits funnel?
Are you are hoping to attract more customers to a retail or physical location?
Precisely what is your required outcome for visitors to your website?
Precisely what is your “business model” for the online marketing?
The responses to these questions will affect the internet marketing strategy, approach, or techniques that are the most appropriate.
2. The Large SECRET of Internet Millionaires and practically all An Online Success Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is actually worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted visitors is the thing that matters most. Attracting targeted visitors essentially implies that the website visitors to your web site happen to be pre-capable of the extent that you are presenting all of them with information which is aligned with what they are looking for. This assumes, of course, the methods used to attract these are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find at this point you – and how can you get more?
Which keywords do prospects use when they are searching on the internet for what you are offering?
Where can be your business currently ranked for those terms in the search engines?
How competitive would be the keywords that you will be currently using to advertise your business?
How viable could it be that you may be capable of rank for anyone keywords in the near future?
4. What does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often known as from the acronym: “SERP”) in reaction to a search for a particular keyword or keyword search phrase, OR that the advertiser has outbid all the other advertisers to look inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of individuals search online before building a purchase.
72% of people use Google when performing online search.
98% of men and women choose a business on “Page 1” when you make a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will be missing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look beyond the Sponsored Results and directly to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest method to generate traffic for first time websites, to evaluate keywords, as well as “pump” life into websites which can be stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search results….BUT…the value of the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business people or webmasters get frustrated making use of their online efforts, there is frequently a temptation to try to compensate for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting as it is to produce “traffic” fast using this method, it should be understood that there are very real risks related to it.
A person with a sound bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is a total waste of money. Ask almost anyone who has used it.
Obviously, Google and Yahoo make literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense great deal of savvy web marketers created internet advertising empires by functioning as advertising “arbitrage” agents. For the past a long period, however, many of those exact same marketers complain of losing vast sums on advertising campaigns.
Caution: If you wish to use paid advertising to purchase traffic, proceed carefully – and limit your spending before you verify that the cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Keyword Research – and How to “re-position” your company online (if needed).
One of the smartest items you can do, and indeed one of the primary things you should do, is to perform some fundamental niche research. Only by conducting detailed keyword research can you know the best way to proceed together with your website marketing efforts. Only after performing market and keyword research can you see whether you will end up wasting time and money (and lost-opportunity costs) by attempting to advertise your business based on words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about all this at no cost by utilizing the Adwords Keyword Tool.
Begin by entering an extensive term that concerns your small business or niche. Then scan the outcomes for the keywords you might be currently using.
Then review the competition, both with regards to AdWords and also in the search engine itself. When the first page of natural SERP results is covered with major corporations, major “authority sites”, or any other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP effects are for main indexed pages.
On the other hand, if the first page of Google returns plenty of “inner pages” (i.e. pages that are on the third hierarchy from the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for those particular keywords may be achievable, and maybe even relatively simple).
7. Knowing Who Your Online Visitors Are – Capturing Visitor Contact Details for Lead Generation
The single most important missing element from most business websites may become a “lead capture form”. It’s hard to imagine by using literally billions of websites published, numerous websites lack this kind of valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least 10 years. And we have all grown familiar with making use of them – as consumers, or as “subscribers”. You may be reading this article information because of having entered your email address in to a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be seeking to develop any kind of business intelligence about your website visitors, and seeking to determine a follow-up rapport together, it is essential to incorporate lead capture forms to your website.
At the most basic level, starting a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Networking Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Networking are really complex and dynamic developments. The best way to comprehend the potential of Web 2. and Social Networking, when it comes to how they can assist you to grow your company is this: Ensure It Is Easy For People to discover You and also What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore they are preconfigured (in most cases) to enable for RSS feeds, Social Networking Sharing, Commenting, etc.
It’s no secret that this way Google (along with other leading search engine listings) rank their search engine results is largely based upon what other people think. It follows that the more and more people who link to your web site, the more Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, inside a particular niche, or certain keyword terms.
The simplest, cheapest, and just about the most effective things which you can do to improve your search engine optimization is to include a blog into your website (or allow it to be your site), and to create meaningful and relevant content frequently (e.g. 4 times per week or more).